Brochures are essential marketing materials that explain your services, events and products. Much like pamphlets or flyers, brochures share what's important to your business.
Top Media Advertising found online campaigns to be four times as effective when combined with print and digital advertising.
But here’s the drill — creating a brochure is a complex task, even for experienced designers. A successful brochure requires careful planning and consideration of design principles, content structure and visual assets.
To make the process easy, we have come up with this comprehensive guide packed with brochure examples and templates to help you create one in a fraction of the time.
Brochures come in many shapes and sizes, each serving its own purpose. We'll cover four popular brochure styles: Gate-Fold, Bi-Fold, Tri-Fold and Z-Fold, including their use, features, examples and customizable templates.
Bi-fold brochures feature a simple fold down the middle, creating two halves. This brochure format measures 8.5" x 11". This design provides a balanced visual structure, making the content organized and easy to digest. The bi-fold format isn't cluttered and allows the designer to use big images or play with typographic hierarchies to make the information stand out.
Best for: Short overviews about a company or organization, restaurant menus, service descriptions, quick event promotions, mini catalogs and event schedules.
Bi-fold brochure examples: Medical spa treatment lists, photography service descriptions, graphic design project initial pitches, company conference booklets and event handouts.
Here’s an example of a bifold brochure:
Tri-fold brochures divide a page into thirds, with the two endlings folding towards the center. This structure can hold a lot of information without feeling overwhelming, thanks to its segmented layout. As such, tri-fold brochures are often used when lots of details need to be provided without overwhelming the reader.
Tri-fold brochures typically measure 8.5” x 11”, comparable to a standard letter size. Other popular sizes include 8.5” x 14”, 11” x 17” and 11” x 25.5”.
Best for: Detailed company brochures, takeaway menus, city guides and tourist maps, event programs and schedules, informational leaflets and service guidelines, expansive product descriptions and more.
Tri-Fold brochure examples: Corporate event detailed programs, mini catalogs of education or course offerings, health education information, touring company trip detailing and local public transportation maps.
Check out this stunning trifold brochure example in Visme.
This type of brochure is also known as a window fold and has a construction similar to a tri-fold booklet. However, in this case, the three panels aren't equal in size. And the left and the right parts combined should be equal to the central piece.
It is often preferred for high-impact designs since it gives the impression of 'opening' to reveal something exclusive inside.
Gate-fold brochures typically use 8.5″ × 11″ paper.
But it can also be constructed by folding 8.5” x 14”, 11” x 25.5, or 11” x 17” paper. With Visme's brochure maker, you can easily modify the size of your canvas to suit your design needs.
Best for: Presenting high-end products or services, exclusive offerings and visually appealing designs. It's also ideal for large, detailed graphics and marketing materials that require a dramatic reveal to engage the audience.
Gate-fold brochure examples: Luxury real estate listings, product catalogs, high-end retail goods and photography workshops.
The Z-Fold brochure is the latest popular type. Similar to the tri-fold, its layout is divided into three sections. It stands out by folding in a zigzag pattern, creating an eye-catching appearance. This style is great for displaying recreational data with detailed info in a balanced infographic format that engages readers.
A z-fold brochure is made by folding an 8.5” x 11”, 8.5” x 14”, 11” x 17”, or 11” x 25.5” sheet of paper in a “Z” shape twice.
Best for: Displaying sequential content, step-by-step instructions, event timetables or sequential product lists, short story marketing, comprehensive service details and visual graphics-rich content (infographics).
Z-Fold brochure examples: Technical leaflets or mini manual guides, walking tour city maps, marketing timeline content material, safety procedure overviews, travel agency package details and sequential art portfolios.
With hundreds of customizable brochure templates by professionals to choose from, Visme's template library is sure to have what you need for any industry or purpose.
With Visme's intuitive editor, you can easily tailor a template to your needs with text, images and other design elements. Project eye-catching design and maximum visual appeal to get the best results for your sales efforts.
If you're pressed for time, Visme's AI brochure maker can help you create a gorgeous brochure in a snap. Simply describe what you want to create, choose your design and watch the tool generate your brochure in seconds.
Let's take a look at the top 17 brochure templates that you can customize to perfection!
Striking in its simplicity, this tech brochure template radiates a modern and clean aesthetic. Its graphic elements have a minimalist appeal and the three-fold design creates a logical content flow. This tech brochure template is ideal for tech startups and innovative companies requiring a modern template to showcase their services or products.
Highlight key features and functionalities on a dedicated portion, combining thoughtful text with attractive visuals. Use testimonials and case studies to build credibility and trust with your audience. End with a powerful call to action and make contact info visible and accessible. Incorporate QR codes into your brochures to give them a modern, tech-savvy edge.
Looking for incredible travel brochure examples? This tourist brochure example captures the exhilaration of exploring new places. It includes striking photos of different destinations, captivating blurbs and descriptions. Make full use of this travel brochure by inserting captivating stories about each destination. It’s also useful for outlining details such as travel packages and tourist destinations.
End the brochure with a clear and secure booking and payment process to guarantee a positive travel experience. Include compliments like a tour guide or local cuisine options that customers can try out. Include contact info and a strong call to action, such as "Book Now!". You can even link your CTA to your booking page using Visme's interactive feature.
Check out the travel agency bifold brochure template for more design inspiration.
This professional and attractive template is crafted specifically for the real estate market. High-quality and sleek pictures of the property take center stage, backed by captivating descriptions.
Use this template to highlight essential details about each property, including the rooms, amenities, location advantages, pricing and contact info. Emphasize the appeal of the neighborhood and potential investment gains.
Touch on the selling points of each property. For example, focus on added benefits and relatable lifestyle content. Add Visme’s icons, stock photos and videos to provide a more immersive and engaging experience for potential buyers.
This gym brochure example is perfect for any fitness facility. Include eye-catching photos and detailed memberships to appeal to customers. You can showcase special features like classes, personal training, modern equipment and family-friendly services.
Include success stories, customer testimonials and before and after pictures to motivate prospective members. Highlight the health benefits of regular workouts and any specialty services you offer (e.g. yoga, CrossFit, anti-gravity). Feel free to include membership rates and any discount programs in a table format.
Pro Tip: Briefly introduce your trainers and their qualifications — this personality boost can be a key selling point. Masonry-style infographics can be great for showcasing gym amenities or class schedules. For digital brochures, consider incorporating virtual tour videos of your gym.
Showcase your services, successes, or customer testimonials with this eye-catching media agency brochure example. The cover page features a bold image that captures the attention of your readers.
To create an inviting layout for your powerful content, highlight your offerings with iconic visuals and quantitative data. Then feature collaborations and projects to demonstrate your industry expertise and ability to deliver.
Make sure to stand out with a special section devoted to what makes your agency unique, including an innovative strategy, standout practices and an amazing team. After designing your brochure, you can easily distribute your brochure online or print it for offline use. With Visme, you can either share your brochure using a live link or download it in multiple formats including JPG, PNG, PDF and share it offline.
Pro Tip: If you plan to print your brochure at home or in your office, it is recommended to choose the PDF format. This will provide you with a high-quality PDF file that is ready for printing. However, if you decide to use a professional printing machine, it is best to use the PDF with Bleed mark option, as it supports professional printing.
Entice food lovers with this delightful restaurant brochure example and indulge them with a gallery of food photography at its finest. This brochure gives readers a snapshot of what your brand represents. The design of the restaurant brochure is not only attractive but also entices readers, leaving them eager to sample the menu offerings.
Be sure to structure your menu to feature item descriptions and prices, promotional offers and chef's recommendations. Also, give readers a clear view of your dining space and showcase signature dishes and drinks, highlight loyalty and benefit programs to encourage repeat visits and include dietary preferences and allergen warnings.
Pro Tip: Images by professional photographers can truly showcase your assortment of delights, stoke appetite and elevate your hospitality brand. Contextualize each dish with a small food note and market home delivery options if available.
Looking for more food brochure examples? Check out the menu bifold brochure template, catering brochure template and breakfast restaurant brochure template. Whether you own a coffee shop or a donut shop — there’s a template for you.
If you are looking for creative brochure ideas, this is the template for you. This brochure template stands out with its stunning blend of form and function. Engage your audience with eye-catching visuals, stimulating text and a bold color palette. Get creative and showcase multiple projects, if needed.
Showcase your brand’s ethos with every image, headline and infographic and leave a lasting impact. Enhance your brochure with Visme’s interactive features, animations, gestures and characters. You can incorporate pop-ups, hover effects, animated icons and special effects to effectively engage your online readers.
Showcase your product-driven business in style with this sleek brochure template. The brochure comes with a blue theme but you can swap it with your preferred color.
When customizing your design, let high-quality images take center stage to entice potential customers. Set it against a minimalistic backdrop to highlight your products without distractions.
Include informative details such as pricing, descriptions and product specifications. Use simple, easy-to-understand language when describing your product. Show the personal side of your business—tell customers your story.
Need help with content ideas or polishing your copy before sharing it with prospects—both online and offline? Visme's AI writer not only generates high-quality content but also serves as a sharp proofreader, ensuring your writing is error-free and compelling. Just describe what you want the tool to do and get results in seconds.
Looking for a brochure example for business? This versatile template is one of the best company brochure examples out there. It makes great use of icons to drive quality visual appeal.
To further improve this design, present your quantitative data in infographics, charts and tables and compare it to your competitors' data to build trust with prospects. Provide a comprehensive company overview, including production methods and value proposition and you're sure to get excellent results.
Highlight awards, successes and exclusive features of your private label product in the brochure — all with Visme’s versatile editor.
Introduce your financial services with this sleek-looking personal brochure example. This template includes information about your company, key statistics and personal finance best practices.
Include success stories from clients, details on each service provided, strategies for future planning and potential returns on investments. Also, consider content for individuals in various stages of their financial journey.
Visme’s collaborate feature lets you work seamlessly with your team on the brochure. Team members can leave comments, make edits and track changes all in real time
Make your spa stand out with this elegant retreat spa brochure. The template features a rich blend of green and accent colors and stunning images that draw attention.
Present your spa's calming atmosphere and list its services, such as massages and hot stone baths. Include pricing and contact info for customers to make bookings. You can incentivize new customers with seasonal packages and monthly discounts. Make use of soothing colors that complement your spa's overall theme.
No matter the cause, a well-designed brochure can help your welfare organization reach more people and gain the support you need. Boasting orange and beige tones with dedicated sections like About Us, Our Sponsors, Mission, Projects’ and Contact Us, this brochure template lays out all the necessary information in an organized manner.
White space is strategically used to balance the vibrant colors, making the text easy to read and the overall design pop.
Add a ‘donate now’ button with a link to your donation page and track the success of your brochure through Visme's analytics tool.
Power your tech venture with this sleek-looking trifold brochure. The brochure cover page effectively projects your brand assets including logo, company name and website. The brochure features a list of services, process timelines and case studies to help you build trust and credibility with prospects.
Showcase your products, USPs and technological solutions. Include customer testimonials to boost your brand's credibility. With its striking colors and versatile layout, this brochure is perfect for bringing your products and services to the forefront.
Highlight consistent investments in R&D to assure customers of your commitment to innovation. Utilize tech graphics, diagrams and animations in your brochure – they tend to attract tech-savvy readers.
With Visme, you don't need to always import your own brand colors, fonts and logos whenever you create a design. With Visme's brand design tool, you can keep your design on brand. Simply enter your URL and the wizard will pull up your assets from your website and add them to your brand kit.
Impress your clients with this luxurious concierge services brochure template. The template's rich textures and colors capture the essence of premium service and will exceed the expectations of your high-end customers. Every element of the brochure can be tailored to your needs so that you can present your services in the best possible way.
Include your own high-resolution images or choose from Visme's vast collection of stock photos and icons. Utilize Visme's interactive features and make the brochure more engaging by adding links to your website or reservation portals.
If you run a regional animal center and you’re looking to enhance your outreach, this brochure template is the perfect fit. This brochure template features inviting colors that create a welcoming and warm ambiance, reflecting the compassionate nature of animal welfare work. It is filled with delightful images of animals that ensure a heartfelt connection with your audience.
Every page invites you to share more about your center, the animals you take care of and the services you provide. Replace the text, images and icons to fit your center's specific needs and make it your own. With Visme's user permissions, you can control who has access to your design template. This includes who can view, edit and comment on your printables when working with multiple people on your team.
Watch this video to learn how teams can collaborate in Visme
Whether you are a data-driven company looking to present your services or a consultant showcasing your expertise — the data analytics services brochure template is a perfect tool for you.
This professional brochure template creates a balance between the complex world of data and an easy-to-understand visual presentation. It uses a crisp and calm blue tone in contrast with white and red, delivering a clean and clear look to showcase professionalism.
The template includes key sections such as Mission, Services, Contact Details and more. To capture the audience's attention, feel free to incorporate charts, graphs, widgets, maps and other data visualization. With Visme's data visualization tool, you can easily create captivating chart designs or import datasets and tables from third-party tools and use them in your brochure.
Present your interior design concepts with sophistication and grace using this elegant interior design trifold brochure template. This exquisite trifold brochure combines the simplicity of creams and green with striking orange accents, creating an unforgettable visual experience.
Use this inspiring and well-designed brochure to showcase your best design projects, qualifications, awards, experience and proficiency in home staging, remodeling and color consulting. Visme allows you to customize templates for each client or prospect while keeping your brand identity consistent.
Use the dynamic fields feature to easily swap out text for different documents in seconds. All you need to do is insert custom details such as titles, client names, contact info and more in each document.
RELATED: 15+ Customizable Brochure Templates to Promote Your BusinessAnyone can create a brochure. But how do you ensure your brochures actually get read by your audience instead of ending up in the trash? Follow these brochure design and copywriting tips to take your print materials from average to amazing:
Ready to make an impression on your audience with an eye-catching brochure? This section will provide you with design tips and step-by-step instructions for creating a standout brochure using Visme— from choosing the right template to adding refined touches to your designs.
With the easy-to-use brochure design features available on Visme, anyone—design novice or pro—can create an appealing brochure that pops.
Create a Visme account or log in to your existing one. Once you're in, you'll be redirected to the dashboard. From the Dashboard, select "New Project" then "Brochures."
Visme's library offers a wide range of eye-catching brochure templates. These templates are designed by professionals and cut across multiple industries or use cases. Scroll down to select a template that meets your needs from our marketing brochure examples, or start from a blank canvas to design on your own.
Whether you are editing a template or starting from scratch, Visme’s makes it easy to customize your brochure. There are tons of design
Satisfied with your brochure's design? Then, it's time to share it with your audience! Go to the right-hand corner of the page and hit the 'Share' button. Add a description and click the 'Share' button on the 'Publish for Web' tab.
Either copy the link or click 'Share on Social' to post it on social media. Click the "Share Privately" tab to share your project with others, with permission levels like view, comment, or edit. Or, send an invite. Click "Embed" to generate a code for placing the project on any website or landing page.
Visme offers multiple options for downloading your brochure including PDF, JPEG, PNG, MP4 or GIF formats. Remember, if you're printing your brochure at home or office, select PDF for high-quality results. For professional printing, PDF with Bleed Marks. is your best bet.
Q. Why Are Brochures Important?
Brochures offer a budget-friendly option for small businesses to promote their products or services to potential customers. Compared to costlier print media ads, brochures are an excellent choice for businesses that need to make the most of their limited budget.
Q. Are Brochures Still Effective?
Brochures remain important in our tech-focused world because they add a tactile and personal connection, making customers feel respected and valued. As personalized ads gain traction, brochures are gaining renewed attention in marketing campaigns.
Q. What Is an Example of a Brochure?
Some examples of brochures include company profile brochures, sales brochure examples, product service brochures, institutional brochures, responsive brochures and mailer brochures. Each type serves unique marketing needs and targets different audiences.
Q. How Do You Write a Good Brochure?
Keep your brochure concise; restrict it to one product/service and no more than 350-450 words. Cut out unnecessary words; edit like a journalist by making sentences and paragraphs brief. Keep white space and images as part of the design.
Q. How Do You Make a Simple Brochure?
Q. What Should Be Included in a Brochure?
A well-designed brochure should have these key elements:
Balance these elements for both visually appealing designs and engaging content.
Q. What Is the Most Common Brochure?
The most common brochure style is the trifold format – a single sheet printed front and back, then folded into thirds. This format is versatile, easy to handle and widely used across diverse industries. It’s also the preferred solution for direct mail campaigns, product demonstrations and informational scenarios.
What Makes a Brochure Stand Out?
Make your brochure stand out with a creative design that appeals to your specific audience. Use clear, high-quality images and compelling titles, subtitles and call-to-action phrases. Ensure good-quality paper is used for a professional finish and maximum effectiveness.
There you go—creating a great brochure no longer has to be a daunting task.
Brochures, if done right, can bring impactful results; be it brand awareness, customer engagement, or conversion. Think of your brochure as a map, guiding your potential customers to understand, connect with and engage with your product or service.
If you are looking for a powerful, feature-rich brochure maker, give Visme a spin. With Visme, you get access to a wide range of professionally designed templates and intuitive features, including animations, interactive elements, and a vast collection of icons, stock images and videos to make your content captivating. You can also gain access to tools for content authoring, visual design, design collaboration and more.
Visme also offers templates for one-pagers, presentations, infographics, social media graphics, data visualizations and sales marketing materials to help boost your marketing efforts and drive sales,
Sign up to create attention-grabbing brochures in minutes with Visme’s brochure maker.
